Purpose

Our mission is to revolutionize the private primary and secondary educational ecosystem, offering educational content and technology services that allow schools to deliver high-quality education to their students, as well as digital services that support their growth and efficiency, supporting the digital transformation in schools.

We strive to become the partner of choice for every school in our target market. Our goal is based on the premise that every solution and service offered through our multi-brand, technology-enabled platform has been designed to empower every stakeholder (students, parents, educators and administrators of private schools) to reach their full potential in their own way.

We believe we are uniquely positioned to help schools in Brazil undergo the process of digital transformation and bring their education skill-set to the 21st century.

We promote the unified use of technology in K-12 education in a manner that generates a simple, seamless and transparent experience for schools, offering 360-degree views of student performance with enhanced data and actionable insight for educators, increased collaboration among support staff and significant improvement in production, efficiency and quality for schools.

We provide the following solutions for the empowerment of our stakeholders:

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  For students

  Our pedagogical approach and educational solutions are designed to equip students with abilities that go beyond learning core and complementary knowledge. We encourage them to think critically and creatively, solve complex problems, make evidence-based decisions, and work collaboratively.

  We believe that providing these educational experiences, we can engage students and improve their retention and academic performance, empowering them to contribute more effectively in the classroom today and in the society in the future.

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  For parents

  Parents are great influencers in the academic development of their children. Through our solutions, they can get more involved and monitor the performance of their children in real-time, as well as have a direct communication channel with educators.

  Additionally, we ease common parent concerns in relation to safety and time optimization due to the fact that schools can offer, through our solutions, core pedagogical content and complementary activities such as languages and socio-emotional skills in the same place – the school.

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  For educators

  Discovering the pedagogical approach best suited to an individual student can be challenging for educators. For this reason, we strive to understand how to target learning, how to overcome disabilities and how to engage with each student effectively through cognitive development. Additionally, we offer educators with student performance data, so they can then target growth areas and develop personalized teaching plans.

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  For private school owners and administrators

  Leveraging our parent company’s substantial experience in operating schools, we believe we have gained a differentiated, in-depth understanding of school needs which go beyond best-in-class educational resources to encompass a variety of school management solutions, such as customer relationship management systems, marketplaces for the sale of educational content, digital student acquisition processes and financial and educational management tools. Currently, we offer our Livro Fácil e-commerce for the sale of educational content, but we are working on expanding our offering in this market as we believe a fully-integrated platform like we are developing will allow private school owners and administrators to maximize time, access a broader set of information more intelligently, develop new action plans, promote leadership and motivate their teams. As a result, this will allow private school owners to better manage their schools, focusing on improving educational content, solutions and services, while enhancing the school’s reputation and growing revenue.

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  For society

  Our main responsibility to society is to help every student succeed. However, as part of our social responsibility initiatives, we also seek to make education available to all segments of society and we share many of the best practices in education that we acquire through our experience in the private K-12 with public schools and teachers in Brazil for free.